Celebrity obsession for a perfect body is well-known. However, mommies in the city are now increasingly going under the knife, which, experts say, is the latest fad to hit Hyderabad. Cosmetic surgeons, quick to respond to their burgeoning clientele, are offering customized “Mommy Makeovers”, a surgical solution to get rid of stretch marks, muffin top and sagging breasts. Doctors said cosmetic surgeries including tummy tucks, breast reconstruction, liposuction and revergination for a slimmer, fitter body post-pregnancy have become extremely popular in the last three years. “Despite experimenting with different diets and exercise regimens, women find it difficult to lose weight which they gain during their pregnancy. They are unwilling to live with their changed vital stats,” said Dr Priti Shukla, cosmetic surgeon, Ambrosia Clinic, where she conducts about two such makeovers in a month.
Doctors estimate that around 30 such surgeries are being performed across hospitals in the city every month. Its not just about numbers, but also a change of outlook, increasingly seen amongst women in Hyderabad, as they are ready to shed inhibitions and opt for surgeries. Dr Sudhakar Prasad, cosmetic surgeon, Apollo hospital said physical appearance matters. With many women working in this day and age, they strive to look their best and can afford to undergo cosmetic procedures thanks to their hefty pay packages. “These days, women want the surgery soon after their delivery. However, as long as they are breast feeding, we discourage them from going for these procedures,” said Dr Dr Sudhakar Prasad, cosmetic surgeon, Apollo hospital, who performs four to six procedures, mostly involving tummy tucks, breast reconstruction and liposuction. Doctors said India stands third after United States and Brazil in terms of the number of cosmetic surgeries performed ever year. Doctors say women are asking for flatter abdomens and genital procedures, which was unheard of, until a few years ago.
“The availability and affordability of these procedures has led to an increase in their demand. Earlier, people had to go to other countries for cosmetic procedures, which was expensive,” said Dr Ram Bhopal Rao, cosmetic surgeon, Akruti Clinic. According to Dr Rao, Mumbai, Hyderabad and Bangalore are doing a major chunk of these procedures in India. But in a worrisome trend, experts said that to cash in on the demand, even ENT specialists, dental surgeons, dermatologists and gynaecologists, are attempting these procedures for monetary gains. Most of these clinics are operating from the plush Banjara and Jubilee Hills areas. Experts urged the need to verify credentials of the surgeons before deciding to go under the knife.